Links Fact or Fiction
Are links fact or fiction, have the gone the way of the dial telephone, $0.75 cent a gallon gas?
All the big SEO companies with high ranking pages tell you to get links, and a good way is to provide useful comments and add our links, these very companies quickly remove you sites links in your comments, make every link a no follow link, useless to the person looking for help increasing links.
Yes you can get links easily from directories, I am not sure DMOZ is even a live an attempt to find out to me to their blog that had not been updated for a while. They have millions of links to be processed, and no one to do it. You can pay for Yahoo directory and BOTW but you don’t get any real traffic, and the link may still be liked by Google but enough to make it worth the money I doubt it.
Many of the social links are no follow so for the smaller company they don’t get much juice from these.
After an Email from HubSpot they have a Google rank of 6 and an Alexa rank for traffic of 718. Yet this top of the line SEO does not allow comments of any kind. And the way they get their traffic rating is very smart, they offer free web marketing analysis, and to get your free analysis you have to enter your Email Address, here is where they get a good portion of their traffic. Small companies like mine and so many more on the internet are trying to find the Google Holy Grail, So HubSpot Emails you on a fairly regular basis to down load the latest marketing, Ebook, Social Campaign Ebook, or whatever. But all of us in SEO, or website owners trying to get their site improved traffic and rankings, and we go download the Ebook. This keeps us on their site the length of time to download the Ebook. This traffic is one of the most important ways to improve you site. But this company really offers nothing to help the readers of the Ebooks its all stuff we have read a dozen places on the Internet. Do they offer Links, or Comments with links the answer is no.
So linking is for all the hype is basically dead. It’s worthless to try to get a link DMOZ and Google says its quit using it as a resource, no one goes to DMOZ to look anything up so there is no traffic other than us website owners still trying to get a link approved, and Yahoo, and BOTW just are no longer worth the investment. Hub Spot is not the only large company playing the Ebook and Email game I get 50 or more a week. I thought about using HubSpot to see if their service had the value it really stated but the fees, are so excessive, I wasn’t going to pay the price to write a free blog article.
With Google constantly playing with the rankings and their ad campaigns so expensive now and actually the return on investment is not worth the cost of the click for popular word.
So without linking, PPC we can afford, blog submissions with the links removed what can we do?
In today’s marketing programs the Website is just a part of the program, you have to have a well-designed website that functions for the customers’ needs the you need to twitter your message larger firms actually have the money to have live people answering their Twitters, this is great marketing as the potential customer good or bad gets an answer, they do the same with Facebook. But they don’t only depend on these, they use print ads, Radios, and television spots, and do regular press releases.
Everything gives out their website address they do interviews, donations, and give always all to get a steady stream of traffic. All is not lost if you service a small area take advantage of Google’s new rules they help a search find a local source for the answer to the source.
And you can’t depend on Google they often have poor search results. I was searching for a medical term, and the result of the search at the top of the list was a low ranking website that had not been updated since 2004.
So Links once had power to get you where you wanted to get in Google, Now you must use a number of resources besides links and write constant new content.
Google doesn’t really have to care about small companies the money is with the big boys and with the billions they make every year where is the incentive to be a fair and equal search engine.
It’s always about the money.
Google and HubSpot names copyrighted respectively.