5 Ways To Improve Your Instagram Bio

Olivia Yetman

First, let’s answer the question “why is an Instagram bio important?” Your IG bio is where you can share a bit of yourself for people to get to know who you are and what you’re about. Think of your IG bio as a handshake. Your bio is how you can introduce yourself, so yeah it’s important! If you’re not sure how to make the most of this space, we’ve got you covered. Here are five tips for creating a compelling Instagram bio.

1) Your IG Name Field

Many people don’t realize how important this field is on Instagram. Instagram uses your username and name field to generate search results. So using a keyword or two is wise. Think about your brand and words that people would use to describe you. You could experiment every couple of months with your keywords to see if it makes a difference.


2) Keep Your IG Bio Simple

How do you keep your Instagram bio simple? You can write something like “I’m a girl who loves coffee and her ceaseless pursuit of perfection” or “Positive radio station spreading the hope of Jesus through music & inspiring the greater Alaska area.” Make the first line as straightforward as possible. Showing people what you’re really passionate about will keep your bio interesting. It’s also a good idea to keep your Instagram bio short and sweet, about 125 characters or less.

3) Highlight Your Uniqueness

Answer the question, What makes you unique and different from your competitors? Think about those things that set you apart and highlight them here. Consider using relevant keywords here, so potential followers know what your account is all about. 

Tell people why they should click on the link in your bio. Give them a specific call to action. Why should they click that link? What are they getting? For example, get a free five-day devotional and use an arrow or emoji to guide them to the link. Don’t just have a link to have a link, actually use your link to provide value. 

5) Use Emojis 😁

If you’re doing all of these things, it can seem like a lot of text. Breaking it up with different emojis helps guide your listeners’ eyes as they’re reading so you get them to read the information that you want them to and it’s aesthetically pleasing!


You work so hard on your Instagram posts, stories, and reels, don’t overlook your bio. We hope these five tips have given you some ideas on how to improve your Instagram bio. If you’re not sure how to update your bio or would like some help writing copy for your Instagram bio, let us know.

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