How do you know if your digital strategy is working for or against you? The answer is knowing your digital data. Find out why tracking digital data is essential and what you can do with it. (WEBINAR REPLAY: Christian Music Broadcasters‘ October Webinar)
Tracking Digital Data with Google Analytics
Have you ever felt like Google Analytics was too confusing to make sense out of? Join Brian as he shows us how we can begin collecting data to make strategic decisions that can grow and improve our listener’s experience online. 😁
What Will Be Covered
In this webinar, Brian will show you real examples and explain how he increased a station’s pageviews, pages viewed per session, decreased the bounce rate and improved the donation process. He will also show how to create a custom report in Google Analytics to begin tracking digital data at your station.
Download The Slides
If you’d like to begin creating your own custom Google report, you can download the slides from this presentation by clicking the button below.