Keep Up With The Digital Buzz
How To Disclose Sponsored Posts On Social Media
If you are going to offer sponsored posts on your radio station’s social media accounts, there are some things to be aware of. The FTC has…
Should Radio Do Facebook Videos or YouTube Videos?
With so many ways video content can benefit your organization or business, the question is, what platform should you use, and how are they different?
Is Your Station Ready For The New Facebook Pages Experience?
In 2021, you may have noticed that the Facebook Pages experience has drastically changed. The way Pages are presented has been rearranged, certain features are being…
3 Ways to Remove Confusion on Your Donate Page
Donations contribute to a large part of the resources needed for organizations’ daily operations. Have you spent time and energy investing in your organization’s donation page?
Video Marketing & Retargeting on Facebook
Video marketing has become a highly effective approach to breakthrough the noise and stand out online. Providing companies with the strategic one-two punch you need to…
Tips for Running a Facebook Contest: Ideas, Tools, and Guidelines
Running a contest on social media can be quite affordable. But to make it worth the investment, it’s important to keep in mind a few key points.
Unfiltered Marketing Connects With The Digitally Distracted
If you work in business, then you probably know the terms B2B and B2C. They stand for business-to-business and business-to-consumer. But have you heard of C2B? Customers-to-business is the new model where customers are seizing control of their relationship with brands and businesses. As your audience becomes more confident about shaping their consumption habits, it’s…
Is Facebook Pixel Retargeting Dead?
Also referred to as remarketing, retargeting allows stations to specifically target listeners who don’t initially convert to subscribed listeners to your website or streaming services. With millions of potential and existing listeners using Facebook, it’s an ideal platform for radio and businesses to use when looking to retarget or remarket their brand to them. Suppose…
Adding Value With Content Marketing
Content marketing is when you provide relevant, valuable information to your audience. When you add value with great content, your audience will begin to view your radio station as a trusted resource.
TikTok & Instagram Short-Form Video Coming Soon To Google Mobile Search
TikTok and IG short-form videos will be indexed by Google mobile search console soon. Radio needs to think about…