Perfection is often something that’s easily confused with progress. Simply put, perfection is a flawed notion; it’s an impossible goal to achieve. Perfection is an ideal that gets you caught up in the results rather than looking at how you got there and whether the work you did is leading you in the best possible direction. On digital platforms, the same thought process applies. On social media and other digital platforms, people are so concerned with presenting themselves in a particular way that they lose sight of reality and the progress that they’re making. Here’s why we encourage excellence over perfection.
Accept that Mistakes Will Happen
When embarking on any mission (including a digital marketing mission), the most important part is making progress towards your desired destination. The idea that you need to avoid the bumps and potholes along the way to that destination is less important. However, that’s the aspect on which many people get caught up. Mistakes happen. They’re essential to learning- providing a viable roadmap to help people optimize their strategies and set more realistic goals.
The focus should align with your mission and serve the people- being relatable instead of pumping out perfectly polished content in the digital world. Create a strategy to help guide your team to your destination. Having a plan will reduce stress and burnout while getting the most important content out to your followers. Try to do everything with excellence, not perfection. Putting your best foot forward every day is an attainable goal. The results won’t be perfect, but they’ll be the best you can do right now.
Social Media Has Contributed to Perfectionism
Social media has presented perfectionist imagery that has misled people all over.
The idea of perfection keeps being perpetuated because social media promotes imagery that makes people believe that things are better than they really are. Many people aren’t willing to post their struggles on social media. Stats have shown that this perfectionist attitude on social media has negatively impacted the mental health of so many. And it’s easy to see why.
Social media can lead to the fear that you’re missing out on something through overly-edited photos and videos that narrate life highlights. It leads people to think that because someone says, “I’m living my best life,” that this is the life they’re living.
Considering how much more people interact with visual content, the goal should be to be more authentic. People relate to real experiences and understand struggles. That makes interaction more effective, whether between users or between brands and their customers.
More Realism Is Being Presented
People have become more honest on social media during the pandemic era.
There has been a shift in that direction in the pandemic era as more people share their struggles and fears. Even advertisers are becoming more honest on social media.
Fewer people feel pressure to portray themselves unrealistically on social media, which will only serve to aid social media interaction. With more people demanding transparency from brands when they advertise products or services, the same should be expected from people on social media. Instead of putting up images that make people have a false sense of perfection, show the truth so people can relate to your story and feel inspired. In 2 Corinthians 12.9, Jesus said, “My grace is all you need. My power works best in weakness.” Paul followed that statement with, “I am glad to boast about my weaknesses so that the power of Christ can work through me.” As organizations, are we willing to do the same?
As a brand leader, you should be encouraging your team members to chase connection rather than perfection. The struggle is an essential part of success, and by embracing the battle, you’ll be able to figure out the things that don’t work for your projects and campaigns, optimizing your processes to create the best possible outcome.
Contact Killer Bee Marketing today, and let’s make sure your social media strategy is buzzing, helping your station attract more listeners and build a strong rep!