Insights
3 Reasons to Use Manychat
At KillerB Digital, we coach all of our clients to post on Social Media in a way that draws consistent engagement and builds a community. We can’t stress enough the importance of being social on Social Media. We have some clients that have blown this task out of the water and have created a community…
Understanding Facebook and Instagram’s Views Metric Changes
In this blog, let’s talk about Facebook and Instagram’s recent “views” metric change. If you’re like me, you probably keep a close eye on those numbers. It’s a good way to see how our content is doing…or is it? Let’s press pause and really think about what this metric means. What Is The “Views” Metric…
5 Tips for Managing Your Business Social Media Accounts
This last year we’ve worked with numerous clients that are seeing the same issue. They no longer have access to the email address that their business account was set up with and are having issues with admins, etc. This is definitely a frustrating issue. If you’ve worked with Facebook for any amount of time you…
Understanding Reach on Social Media: Misconceptions & Reality
What is Reach? When we begin working with clients one of the main metrics brought up to us is reach. We call this metric the feel-good metric. The problem is a lot of people don’t understand what this metric means. In this blog, we want to shed some light on misconceptions about reach and share…
The Many Challenges of Social Media Marketing
Social media changes daily, yes daily! It can be quite overwhelming for Social Media marketers, especially when they are getting pressure from a variety of departments and people in their company to be on top of so many different things. We feel your pain and understand what you’re going through. The good news is, you’re…
Is Meta Verified for Business Pages Worth It?
Meta introduced Meta Verified for Business Pages in September 2023. As businesses scramble to understand the necessity and value of this new feature, it’s essential to take a closer look at these tiers. Is this just another “pay-to-play” tactic for Facebook? In this article I’ll break down what each tier includes and share some more…
Tips to Avoid Spam and Scams on Facebook
It seems like spam and scams on Facebook are much more prominent than ever and the scams are getting even trickier to decipher. If you’ve ever been scammed by something you thought came from Facebook or aren’t sure if it really is from Facebook or not you are not alone, here are some tips that…
Is Social Media Worth It?
In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…
AI as the Ultimate Creative Sidekick: The Future of Video Content Creation with OpenAI’s Sora & Meta’s Emu
Hello again, BuzzCrew! As you’re probably aware, the rapid evolution of generative AI tools and new video creation tools developed by OpenAI’s “Sora” and Meta’s “Emu” may mark a significant leap forward in how video content is produced and conceptualized. These advancements promise to expand the creative process, making sophisticated content creation accessible to a…
Exploring Behavioral Economics in Marketing
Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…