Let's Clarify Your Message Become The Guide In Your Customer's Story Step 1 of 6 - Your Customer 16% Your Customer's Needs🚨 Don't position your company as the hero in your customer's story. Become the guide. When there are two heroes in a story, one will become the villain.What does your ideal customer want when it relates to your service or product?* Finding The ProblemWhat is the problem you are seeking to solve for your customer?*How does this problem make your customer feel?*What is the root cause of this problem?* Become The GuideThis is you! When you become your customer's guide to solving their problem, they'll tell others about you.What brief statement can you make that expresses empathy and understanding to your customer?*How can you demonstrate authority in solving your customer's problem?*🚨 Stay focused on showing authority resolving your customer problems and don't turn the focus on your achievements. The 1•2•3 PlanWhat are 3 steps your customer can take to begin using your service or product?*What is the agreement, promise, or guarantee you can make with your customers to eliminate their fears of using your service or product? Calls-To-ActionWhat actions do you want your ideal customer to make?* Your Customer's ExperienceIn this section share what positive and negative outcomes your customers will experience if they decide to use or not use you as the guide.List the positive changes your customers will experience if they use your service or product.*List the negative consequences your customers will experience if they don't use your service or product.*CAPTCHA
