Let's Clarify Your Message Become The Guide In Your Customer's Story Step 1 of 6 - Your Customer 16% The Customer's Need🚨 Don't position your business as the hero in the customer's story. Become the guide. When there are two heroes in a story, one will become the villain. You don't want to be the villain. You want to be the guide.What does your customer want when it relates to your business?* Finding The ProblemWhat is the problem you are seeking to solve for your customer?*How does this problem make your customer feel?*What is the root cause of this problem?* Become The GuideThis is you! When you become your customer's guide to solving their problems, they'll tell others about you. 🎉What brief statement can you make that expresses empathy and understanding to your customer?*How can you demonstrate authority in solving your customer's problem?*🚨 Stay focused on showing authority to resolve your customer's problems and don't focus on your own achievements. The 1•2•3 PlanWhat are 3 steps your customer can take to begin using your service or product?*What is the agreement, promise, or guarantee you can make with your customers to eliminate their fears of using your service or product? Calls-To-ActionWhat actions do you want your customers to take?* The Customer's ExperienceIn this section, share what positive and negative outcomes your customers will experience if they decide to use or not use you as their guide.List the positive changes your customers will experience if they use your service or product.*List the negative consequences people will experience if they don't use your service or product.*CAPTCHA
