How To Increase Engagement On Social Media

Brian Curee

Social media engagement enhances your brand’s reputation. Regularly sharing content isn’t enough, especially if the information or visuals you’re sharing have little purpose attached to them. The content that you share should be more than promotional- it should motivate people to participate. It should be empathetic and be uplifting, providing people with encouragement to get through each day. Your content should address any pain points that the target audience has, allowing you to develop greater trust with your followers. Here are three steps you should take when determining how to increase engagement on social media and build your audience.

Be Present

person scrolling Facebook
A presence on social media wins you brand recognition and loyalty.

Establishing a presence on Facebook, Instagram, or any other social platform requires consistency and patience. Too much emphasis is placed on going viral rather than creating meaningful content that possesses staying power. 

On Instagram, it’s recommended that you post content up to three times daily with appropriate hashtags, image sizes, and video resolution. On Facebook, you should post at least three times a week to engage viewers. That doesn’t sound like a lot of posts, but these recommendations take into consideration that pages with over 10,000 followers experience engagement drops of 50% per post if they post more than once daily. 

Of course, being present on social media goes beyond creating daily posts. Part of garnering increased social media engagement is timing. Facebook insights are helpful metrics that show you when most of your Facebook followers tend to log in and view your posts. You can also view insights on Instagram or the Analytics section of YouTube’s Creator Studio to help you get an idea of when your audience is online. 

You also need to show your audience that you value their opinions by responding as often as possible to their comments. This allows you to build a community on your social platform rather than just use the platform as a promotional tool. Radio stations should avoid being too commercial in an age where people want to feel a more personal connection with brands. Over 75% of consumers are more likely to connect with brands who establish such a connection. You’re not selling your audience. You’re serving them and giving them more reasons to check out your content. Stay active and social on your channels to keep users interested and improve brand visibility.

Ask Questions

Questions should be asked of audience members to increase engagement.

Another way to facilitate engagement on your social platforms is to ask questions. You can follow up comments made under posts with questions to try and get people to expand their viewpoints or share their exact thoughts on the content you’re sharing. This will enable you to gauge your audience, understanding their emotions and pain points while knowing what content they relate to best. 

For example, say you post an inspirational quote about choosing to be positive today. Someone comments, ‘I love this!’ You could respond by asking the question, ‘Do you have a positive thought you’d like to share with us today?’ The more positive thoughts your audience members share, the more potential ideas you can use to create interactive posts. You could create a daily thread encouraging users to share their positive thoughts for that day. People will post their quotes or pictures in the comments, allowing people to react and reply to the posts in any way they like.

Be Human

People don't trust brands. People trust people. Be Human!

If you’re not from this planet, you may have a harder time with this one. If you are human, then feel free to act like it! Don’t try to be perfect on social media- people are tired of fake news and fake Christians. Relatability is a major facet of social media marketing that separates great brands from the strugglers. 

Be authentic, transparent and relatable. No one enjoys hanging out with someone who thinks that they’re better than them. People want to be friends with others they can relate to. Be human and be faithful followers of Christ. God uses imperfect people to reach the hurting and hopeless, and people followed Jesus because He could relate to them and loved them as they were. Remember, in our weakness, God is strong.

Get the buzz for your radio station that you’ve been looking for, thanks to Killer Bee Marketing’s incredible team of social media optimizers. Contact us today, and let’s make your marketing a mission.

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