Social News for October 2022

It’s crucial for any business to keep up with the latest trends in the digital world, and that includes knowing what’s buzzworthy. In this blog post, we’ll give you a rundown of some of the most talked-about topics from October 2022.

Instagram Buzz

• Instagram is taking steps to become more influencer-friendly by introducing a new Media Kit creation option. This feature will guide creators through the process of making an effective pitch to brands, with the ultimate goal of securing more influencer marketing deals.
• Instagram has recently expanded access to a new feature for select users which allows them to add multiple links to their IG bio. This could potentially help those creators build their business on the app more effectively.

Meta & Facebook Buzz

• Meta Ad Insights – Meta launched its new ‘Performance 5‘ framework to provide guidance on how to improve advertising performance in light of privacy and system changes. The five data-proven tactics set out in the framework can help marketers optimize their ad campaign performance on Meta platforms. 
• In a move that signals Facebook’s further shift away from news content and toward entertaining videos (ala TikTok), the social media giant has announced that it will be retiring its Instant Articles offering in April 2021.
• Meta is losing billions, but people are making real-life money in the metaverse. Meta’s quarterly earnings report for this year shows that their metaverse division has lost $9.4 billion so far. Zuckerberg told investors he expects these losses to continue as he continues working on building the metaverse.

Twitter Buzz

• Twitter has finally listened to its users and launched the first stage of a new tweet editing feature. Twitter Blue subscribers in Canada, Australia, and New Zealand can now revise their tweeted content for 30 minutes after posting. This long-awaited feature is sure to make tweets more accurate and concise.
• Elon Musk’s recent takeover of Twitter has been a giant mess, with lots of layoffs, banning people for impersonating him, and monthly subscription talks.

TikTok Buzz

• TikTok retaliates against Instagram by copying one of its features, the carousel! “Photo Mode lets you share a series of images that cycle through automatically. You can add music to the images, which viewers can scroll through at their own speed.”
• TikTok has announced a new partnership with Linktree which will provide TikTok creators with more referral link options, directly integrated into their TikTok profile. This close integration will help to drive more Referral Traffic from within the app itself as people are able to view these links while on someone’s profile page.
• A new study from Omdia found that TikTok has replaced Netflix as the second most popular app in the United States among people under 35.