93.7 The Light

Goals

  • Create a strategy to improve goal conversions
  • Create a dynamic report for leadership to review online CTAs
  • Design / Develop WordPress site
  • Provide basic tutorial videos so their team can manage their website easily

Work summary

We created a StoryBrand BrandScript for both stations (93.7 The Light & Hope 100.7). Next, we determined the online goals Strong Tower Christian Media and designed a website layout that could be used to represent both stations. We created a custom, dynamic report that their management could use to serve their listeners better online. The report allows them to see how many people are streaming each of their music streams, which pages are high traffic sources, and conversions for their CTAs. You can view their website online at https://937thelight.com or see a before and after image below.

Brian has leveled up our digital presence and made it relevant, engaging, attractive, basically awesome for both HOPE 100.7 and 93.7 THE LIGHT! I love the heart that Brian has for helping Christian radio to shine brighter, and I look forward to working together on what comes next!

Daryl Pierce

Work samples

Swipe left to right, over image below, to view the before and after.

Before After