Goals

  • Create a strategy to improve goal conversions
  • Create a dynamic report for leadership to review online CTAs
  • Design / Develop a custom WordPress site
  • Set up an advertisement system for selling digital ads to sponsors

Work summary

Our team created a custom WordPress website and developed custom post types that would allow the STAR 93.3 team the ability to create new content without any code or design skills. We used the StoryBrand BrandScript to help ensure their website would deliver a clear message to their visitors online. We also created a custom report using Google Analytics, Data Studio, and Tag Manager. The report displays how many people are streaming online, on their app, how many new email sign-ups, clicks on call-to-action buttons, which states their traffic is coming from, and more. You can view their new website at https://star933.com.

I've worked with Brian for over 6 years now and he continues to deliver great ideas and effective strategies. Brian is one of those people that are extremely talented and gifted at what they do. He cares about helping other markets reach their potential on digital platforms.

Art Garza

Work samples

Swipe left to right, over image below, to view the before and after.

Before After