- Create a strategy to improve goal conversions
- Create a dynamic report for leadership to review online CTAs
- Design / Develop a custom WordPress site
- Set up an advertisement system for selling digital ads to sponsors
Our team created a custom WordPress website and developed custom post types that would allow the STAR 93.3 team the ability to create new content without any code or design skills. We used the StoryBrand BrandScript to help ensure their website would deliver a clear message to their visitors online. We also created a custom report using Google Analytics, Data Studio, and Tag Manager. The report displays how many people are streaming online, on their app, how many new email sign-ups, clicks on call-to-action buttons, which states their traffic is coming from, and more. You can view their new website at https://star933.com.
Swipe left to right, over image below, to view the before and after.