zero click
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…