It’s no secret that social media has become an integral part of business in the modern world. A recent study found that 70% of small businesses in the US use social media to promote their products or services. However, many companies don’t realize that success on social media isn’t just about making sales—it’s about creating a social media presence that connects and serves your followers’ needs.
Why Social Media Followers
Your business’s social media followers are one of your most valuable assets. Why? Because they are the people who are interested in what you do and are likely to buy from you, use your services or refer you to others. But, if you solely focus on promoting your products or services on social media, you’re missing out on a big opportunity to build relationships with your followers. Taking the time to build a community with your followers can create advocates for your brand.
Position your business as a guide on social media and create relevant and engaging content for your target audience. That could mean sharing industry news, helpful tips, or even just letting your followers get to know the people behind your business. When you provide value to your followers, they’ll be more likely to stick around—and they’ll be more likely to think of you when they need what you sell, and people love to tell others about a guide that helped them.
Why “Design to Connect” & Questions To Ask Yourself
Our team at Killer Bee Marketing has a statement we like to follow. It’s “design to connect.” When you take the time to design to connect with your followers, it will pay off. Why? Because humans are social creatures, and we like to do business with people we know, like, and trust. If you can build a connection with your followers, they’ll be more likely to do business with you and be more likely to tell their friends about you, too.
For a business to connect with its audience, you should listen to what they are saying. What are their needs? What problem do they need to solve? If you can answer these questions, you’ll be well on your way to providing the content.
The Bottom Line on Social Media
Your business should have a social media presence that serves your followers’ needs—not just promotes your products or services. By providing valuable content and building relationships with your followers, you’ll create advocates for your brand who are more likely to buy from you, use your services and refer others to you. As the world becomes increasingly digital, it’s crucial for us all to remember the human element of doing business.
So, if you’re ready to take your social media presence to the next level, focus on creating relevant and engaging content for your target audience, and build relationships with your followers. You may even find that your greatest marketing investment will be the people you spend the time connecting with and serving on social media. If you need help, reach out to our team at Killer Bee Marketing, and we will help you “design to connect” with your target audience.