digital marketing
Tactile Marketing vs. Digital Advertising: Exploring Effective Alternatives to Drive Results
In the age of digital domination, some believe and teach that online advertising is the ultimate solution for reaching their audience and business goals. What if I told you that’s not true for everyone? Relying solely on digital ads may not be the most effective approach. Have you ever heard of tactile marketing? It’s a…
Christmas Gifts for Social & Digital Marketers
Let’s be honest, you know that all the Social and Digital Marketers in your life work extremely hard. Getting them a Christmas gift that they can use and love is a great way to show them that you noticed, appreciated and value them. You can grab a Christmas guide from pretty much anywhere right? We…
To TikTok Or Not To TikTok?
“Should we TikTok or not?” It’s a question that’s been creating a lot of buzz lately- and for good reason. For many of us, this question touches on deeper tensions like balancing time, effectively using resources, and relevance. With so many platforms fighting for our attention, how do you decide where to invest your energy?…
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
Do You Have a Digital Strategy?
In this article learn what a digital strategy is, why it’s important, common pitfalls…
How The Song “RELATE” by for KING & COUNTRY Can Help You Serve People On Digital
When it comes to creating valuable content that people can connect with, for KING & COUNTRY’s new song “RELATE” can teach us a lot.
The Importance Behind Our Message – Christian Broadcasters
Every day, we’re reminded of the importance behind our message on digital platforms and serving people. It’s not just about the listening experience. It’s also about becoming more intentional about how we serve people through digital platforms. In this article you will learn three ways to serve people on digital.
5 Facebook Stats Radio Should Know
Christian radio stations are using Facebook to interact with their listeners and reach more people, but how comfortable do you feel about your strategy or plan for posts? We’ve recently done some research on how people use Facebook right now and these five statistics seem most helpful.
7 Mistakes To Avoid When Starting With Digital Marketing
When you first get started with digital marketing, it can feel overwhelming. There’s a ton of fancy technology and everyone has an opinion about how to put it to work for your radio station. Before you make your plan, consider these 7 common digital marketing mistakes that you should avoid. When launching a marketing strategy…