Digital Strategy
Tactile Marketing vs. Digital Advertising: Exploring Effective Alternatives to Drive Results
In the age of digital domination, some believe and teach that online advertising is the ultimate solution for reaching their audience and business goals. What if I told you that’s not true for everyone? Relying solely on digital ads may not be the most effective approach. Have you ever heard of tactile marketing? It’s a…
Kids Taking Over the Metaverse: A Shift Worth Watching
Let’s start with something that makes me chuckle….adults complaining about kids taking over apps like Meta Horizon Worlds. Isn’t it ironic? For years, we’ve been invading their spaces like Facebook, Instagram, Snapchat, TikTok. All platforms originally buzzing with youthful creativity, only to be overrun by adults with business pitches, ads, and networking opportunities. Now, kids…
To TikTok Or Not To TikTok?
“Should we TikTok or not?” It’s a question that’s been creating a lot of buzz lately- and for good reason. For many of us, this question touches on deeper tensions like balancing time, effectively using resources, and relevance. With so many platforms fighting for our attention, how do you decide where to invest your energy?…
5 Tips to Overcome Social Media Burnout
If you didn’t read our article about 5 signs that you might be burnt out on Social Media, we highly recommend you go read that one first before you read this one From our previous article we determined that Social Media Burnout is a real problem that a lot of people are facing that they…
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
Do You Have a Digital Strategy?
In this article learn what a digital strategy is, why it’s important, common pitfalls…
How The Song “RELATE” by for KING & COUNTRY Can Help You Serve People On Digital
When it comes to creating valuable content that people can connect with, for KING & COUNTRY’s new song “RELATE” can teach us a lot.
The Importance Behind Our Message – Christian Broadcasters
Every day, we’re reminded of the importance behind our message on digital platforms and serving people. It’s not just about the listening experience. It’s also about becoming more intentional about how we serve people through digital platforms. In this article you will learn three ways to serve people on digital.
5 Facebook Stats Radio Should Know
Christian radio stations are using Facebook to interact with their listeners and reach more people, but how comfortable do you feel about your strategy or plan for posts? We’ve recently done some research on how people use Facebook right now and these five statistics seem most helpful.
3 Digital Platforms Radio Stations Should Consider Investing In
One of our many tools for building a client’s digital strategy is marketing content through platforms that might seem less obvious. For most radio stations, you might not immediately think of putting your content on channels outside of your medium but…