Calculate Your Social Media Engagement Rate Percentage

Determining your engagement rate is an important metric when it comes to an effective social media strategy. There are several metrics you can measure, like follower growth, reach, video views, reactions impressions, etc. What sets engagement rate apart is it’s the metric that can help you understand how well your content connects with your audience. That’s why it’s so powerful. Below are two engagement rate calculators to help you determine your social media engagement rate percentage.

1) Calculate Engagement Rate by Followers or Reach

2) Calculate Engagement Rate per Post by Followers or Reach

Why is Engagement Rate Important?

You can have a large number of followers or reach but without engagement your efforts on social media can be less effective. When people are engaging with your content it means they’re interested and invested. This can lead to better relationships and increased brand awareness. Higher engagement can also build loyal community, while increasing conversions like website visits, sign-ups, or purchases.

Lastly, it’s good to know your engagement rate so you can compare your rate against industry benchmarks. Below are a couple resources you can use to find social media benchmarks, but we always suggest to compare you to you. Always aim to do better than you did last month. Metrics will fluctuate and there will be things that are out of your control.

• https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-nonprofits
• https://www.socialinsider.io/blog/social-media-benchmarks/

How the Engagement Rate Calculator Works

Let me explain what we’re doing. To calculate the engagement rate based on followers, we’re going to divide the total engagement by the number of followers you enter. Then we will multiply that by 100, giving us the percentage. Alternatively, you can calculate it based on total reach the same way. Just enter your past reach total instead of your follower count. The second calculator will help you determine the engagement rate per post by followers or reach.

If you find them helpful, bookmark this page and use it anytime.