Unfiltered Marketing Connects With The Digitally Distracted
If you work in business, then you probably know the terms B2B and B2C. They stand for business-to-business and business-to-consumer. But have you heard of C2B? Customers-to-business is the new model where customers are seizing control of their relationship with brands and businesses. As your audience becomes more confident about shaping their consumption habits, it’s…
Is Facebook Pixel Retargeting Dead?
Also referred to as remarketing, retargeting allows stations to specifically target listeners who don’t initially convert to subscribed listeners to your website or streaming services. With millions of potential and existing listeners using Facebook, it’s an ideal platform for radio and businesses to use when looking to retarget or remarket their brand to them. Suppose…
Adding Value With Content Marketing
Content marketing is when you provide relevant, valuable information to your audience. When you add value with great content, your audience will begin to view your radio station as a trusted resource.
TikTok & Instagram Short-Form Video Coming Soon To Google Mobile Search
TikTok and IG short-form videos will be indexed by Google mobile search console soon. Radio needs to think about…
The Power Behind Facebook Groups For Radio
Facebook Groups are the perfect way to carve out a private, branded space for your radio station’s audience online. Plus…
What Radio Can Learn from YouVersion Stories
There are two major ways that YouVersion engages people. The first is that YouVersion breaks down a large text into bite-sized pieces. The second…
Why the Clubhouse Social Media App Might Be KILLER for Radio
Clubhouse is a new, audio-only social media app. It’s the perfect middle ground for connecting with audiences who value the flexibility of digital events but miss the spontaneous, intimate feeling of casual conversation. Plus…
Should Your Radio Station Parler?
Should radio stations Parler? Overall, we don’t recommend that radio stations make the jump to Parler at this time. Let us explain why…
Trust Your Digital Team
Digital marketing seems to be a catch-all for an enormous variety of complex skills and tasks. It’s no wonder that digital teams are feeling the pressure. If you’re feeling stressed…
How Is Podcasting Different from Radio Broadcasting?
You already have a radio show, why should you also have a podcast…