Killer Blogs

Unfiltered_Marketing_Connects_Digitally_Distracted

Unfiltered Marketing Connects With The Digitally Distracted

If you work in business, then you probably know the terms B2B and B2C. They stand for business-to-business and business-to-consumer. But have you heard of C2B? Customers-to-business is the new model where customers are seizing control of their relationship with brands and businesses.  As your audience becomes more confident about shaping their consumption habits, it’s…

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facebook_retargeting_dead

Is Facebook Pixel Retargeting Dead?

Also referred to as remarketing, retargeting allows stations to specifically target listeners who don’t initially convert to subscribed listeners to your website or streaming services. With millions of potential and existing listeners using Facebook, it’s an ideal platform for radio and businesses to use when looking to retarget or remarket their brand to them. Suppose…

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Adding_Value_Content_Marketing_KillerB

Adding Value With Content Marketing

Content marketing is when you provide relevant, valuable information to your audience. When you add value with great content, your audience will begin to view your radio station as a trusted resource.

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TikTok & Instagram Short-Form Video Coming Soon To Google Mobile Search

TikTok and IG short-form videos will be indexed by Google mobile search console soon. Radio needs to think about…

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FB_Groups_For_Radio

The Power Behind Facebook Groups For Radio

Facebook Groups are the perfect way to carve out a private, branded space for your radio station’s audience online. Plus…

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YouVersion_Social_Media_Stories_Outline

What Radio Can Learn from YouVersion Stories

There are two major ways that YouVersion engages people. The first is that YouVersion breaks down a large text into bite-sized pieces. The second…

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Clubhouse_Social_Media_App_Radio

Why the Clubhouse Social Media App Might Be KILLER for Radio

Clubhouse is a new, audio-only social media app. It’s the perfect middle ground for connecting with audiences who value the flexibility of digital events but miss the spontaneous, intimate feeling of casual conversation. Plus…

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Should Your Radio Station Parler?

Should Your Radio Station Parler?

Should radio stations Parler? Overall, we don’t recommend that radio stations make the jump to Parler at this time. Let us explain why…

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Trust_Your_Digital_Team

Trust Your Digital Team

Digital marketing seems to be a catch-all for an enormous variety of complex skills and tasks. It’s no wonder that digital teams are feeling the pressure. If you’re feeling stressed…

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How Is Podcasting Different from Radio Broadcasting?

You already have a radio show, why should you also have a podcast…

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