The Impact of Servant Marketing: How to Move Beyond Promotional Advertising
Marketing has always been about promoting a product or service, convincing consumers to buy, and generating sales. But as we move into an age of increasing social consciousness and transparency, businesses are realizing that traditional promotional marketing tactics may no longer be as effective. That’s where the concept of “servant marketing” comes in.
Why You Need to Track More Than Impressions on Your Digital Marketing Campaigns
When you start a digital ad campaign, there is more to it than how many impressions your ad has had. You need to…