Do You Struggle to Keep Up with Social Media Trends?

If you’re in the digital and social media world you know that there are many challenges and difficulties to face every day. According to a survey conducted by Sprout Social, 49% of marketers say identifying and responding to emerging trends on social media is their biggest challenge. That’s a pretty big number of marketers feeling that way. You may be shaking your head in agreement right now. The good news is we’re going to provide you with some tips to help you not feel overwhelmed when it comes to Social Media Trends.

Don’t do this alone

Grab some co-workers that you know use social media often and really understand your brand. Create a team and make a google doc or develop an e-mail chain or set up a bi-weekly meeting where the team adds information about trends that they are currently seeing. Discuss and gather up the ideas and decide which ones you have the time to develop and post.

Ask yourself this question

Does this trend fit my brand? While you may want to jump on every trend you see, you really have to take a moment and process if this is a trend that your brand should be doing. You still want to make sure that you are serving your audience well with the kind of content that they enjoy. Making the decision about doing a certain trend or not can help you not feel overwhelmed with having to participate in every trend.

Dedicate a certain amount of time to research

It can feel like you are on a hamster wheel daily scrolling through social media to see what the latest social media trends are. Dedicating a specific amount of time, whether that be 10 minutes or an hour a week can help you feel more organized and less overwhelmed from constantly sifting through social media content. Use Instagram’s save button to help you mark which trends that you think would be good for your brand.

Engage

You may not have the bandwidth and team to create as many of the social media trends that you would like to and that’s okay. One thing you can do is engage on trends that you see. Leaving a comment, smashing that heart button, and sharing has a huge impact and can also get your name out to some new followers. Don’t forget the power of engagement.

Conclusion

If you’ve read through the tips we’ve suggested and you’re still feeling overwhelmed. The good news is, you don’t have to be. That’s what we’re here for! You can set up an on-demand coaching service if you or your team is looking for some help coming up with ideas on using trends, or sign up for our email below. We’ll keep up with the latest social media trends so you don’t have to!