The Blog

Thoughts, insights, and practical ideas from the KBM team.

Explore our latest articles on marketing, leadership, and lessons learned as we help organizations communicate with clarity, and confidence.

Will AI Replace Humans? Why We Still Need a Human in the Loop InsightsWill AI Replace Humans? Why We Still Need a Human in the LoopHave you ever wondered if people were afraid when the typewriter was replaced by computers? I thought about that when I recently remembered my…Mar 24, 2026 · 6 min read → Is Marketing & Advertising the Same or Different? MarketingIs Marketing & Advertising the Same or Different?Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can…Feb 10, 2026 · 3 min read → Tactile Marketing vs. Digital Advertising: When to Go Hands-On with Your Strategy MarketingTactile Marketing vs. Digital Advertising: When to Go Hands-On with Your StrategyIn the age of digital domination, some believe that online advertising is the ultimate solution for reaching their audience and business goals. What if…Jan 7, 2026 · 7 min read → Beyond Vanity Metrics: The Killer Guide to Instagram View Sources & Intent MarketingBeyond Vanity Metrics: The Killer Guide to Instagram View Sources & IntentHave you ever noticed how quickly we default to looking at one single number on Instagram…views? It’s the loudest metric. It's the one the…Dec 15, 2025 · 5 min read → Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do LeadershipGrowth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You DoWe live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially…Nov 25, 2025 · 4 min read → Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader LeadershipBe a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a LeaderWe’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations…Nov 18, 2025 · 4 min read → Do We Start Apart or Together? A Shift In What It Means To Work Remote InsightsDo We Start Apart or Together? A Shift In What It Means To Work RemoteAs an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office…Nov 11, 2025 · 4 min read → What’s the Difference Between Tasks, Mission & Function in Business? LeadershipWhat’s the Difference Between Tasks, Mission & Function in Business?Have you ever felt busy… but not clear on why you’re doing what you’re doing? I’ve been thinking about that lately. Many small business…Aug 5, 2025 · 4 min read → Could AI Push Us to Become More Human? InsightsCould AI Push Us to Become More Human?As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and…Jul 17, 2025 · 4 min read → The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers InsightsThe Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and FollowersWe live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with…Mar 10, 2025 · 6 min read →