Christmas Ideas & Planning For Digital In 2022
During this webinar, Brian and Olivia shared some KILLER Christmas ideas that radio stations can use on social media and their website to engage with their audience during the holiday season. Plus, they provided some guidance on how to start planning for digital in 2022.
Key Takeaways
- Know Your Mission: Make digital personal in 2022 by ensuring the way you do digital aligns with your station’s mission. Don’t waste your resources and time serving someone else’s mission.
- Set Goals: Decide your goals on digital next year and create a list called “desired outcomes.”
- Fill The Gaps: After you’ve confirmed your mission and have set your desired outcome goals, fill in the gaps with the steps, you’ll take towards obtaining those goals.
Webinar Speakers
Brian Curee
CEO & Digital Strategist @Killer Bee Marketing
Brian Curee has spent over a decade in the world of digital, with experience that spans across strategy, design, development, and social media management. He has served in the Christian radio industry since 2013, is an active EntreLeader Elite member who completed Donald Miller’s StoryBrand Marketing Roadmap and has a degree in Computer Science and Theology. Brian is passionate about helping others in the Christian Radio industry do digital with purpose and confidence.
Olivia Yetman
Social Media Coach @Killer Bee Marketing
Olivia Yetman graduated with her Bachelors in Strategic Communications and Journalism. She has been serving the Christian radio industry for over a decade. As the former Social Media Director for 104.9 The River in Columbus, Ohio, she helped grow their Facebook page from 1,000 likes to over 265K! Olivia’s passion is to help more stations and nonprofits build communities on social media platforms.