Broadcasters
The Risk of Building on Leased Digital Property
There are so many digital platforms fighting for our attention, time, and resources, that it’s crucial we understand the differences between each kind of digital property. Do you know the difference between leased, permission-based, and owned digital assets?
Can You Measure ROI In Christian Radio? or “Yes He Can”
Christian radio is changing. It’s no longer just about…Let’s talk about what ROI actually means in Christian radio.
The Impact of Servant Marketing: How to Move Beyond Promotional Advertising
Marketing has always been about promoting a product or service, convincing consumers to buy, and generating sales. But as we move into an age of increasing social consciousness and transparency, businesses are realizing that traditional promotional marketing tactics may no longer be as effective. That’s where the concept of “servant marketing” comes in.
Spotify’s AI DJ: The Future of Radio?
Spotify recently released a new AI DJ feature, allowing users to access personalized music recommendations tailored to their tastes.
Becoming Invisible to Stand Out: A Fresh Approach to Digital Engagement
In this episode of Mindful Bytes, our panel discussed a concept that might seem counterintuitive in the age of social media: becoming invisible to stand out. As the digital landscape continues to evolve, many creators and business owners are looking for new ways to connect with their audiences more meaningfully. Could moving away from the…
Don’t Forget Who You Are (Inspired by Michael W. Smith)
In the final blog of our three-part series “Creating With Purpose,” we’ll take a look at what Michael W. Smith’s shared during the Zoom session with FOR KING & COUNTRY, when he encouraged us stay focused as Christian creators. He pointed out the importance of recalling God’s promises, especially when distractions try to pull us…
Embracing the Emotional Rollercoaster as a Creative (Inspired by Joel Smallbone)
As creatives, dealing with the constant competition for attention can be overwhelming. How do we stay focused on what really matters- our calling and what God has planned for us? I recently had the privilege of joining a powerful Zoom conversation with for KING & COUNTRY, Michael W.Smith, and members of the Christian radio industry….
Be Sensitive to What Is Right (Inspired by Luke Smallbone)
In the second part of the blog series, “Creating with Purpose“, we’re diving into Luke Smallbone’s statement about the importance of being sensitive to what is right, even when it’s not the easiest or the most popular path for a creator. During a recent Zoom session with for KING & COUNTRY and Michael W. Smith,…
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
Why Do We Show Up As Christian Broadcasters?
Digital noise is louder than ever, and if we’re not careful we Christian broadcasters could find ourselves adding to that noise. That’s why this question is crucial to talk about: “Why do we show up?” Are we showing up to be seen or to make a difference in people’s lives? As a digital coach and…