Insights
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
How Much Does a Website Cost? Understanding Your Options
Did you know that nearly one in four small businesses in the U.S. still don’t have a website? According to a 2023 survey by Zippia, 27% of small businesses operate without an online presence. In today’s digital world, having a website is essential for success. Just like purchasing a car, websites come in various models,…
Understanding The Costs of Hiring A Marketing Consultant
Learn about marketing consultant costs, why your business needs one, and pricing models to make informed decisions.
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Coaching vs. Consulting: Which One is Best for You?
Have you ever wondered if you need a coach or a consultant? What’s the difference between them? They sound the same, but they do have different purposes. Knowing which one suits you today and finding someone who can do both when switching gears is necessary can be a game-changer! This article will help you determine…
Tactile Marketing vs. Digital Advertising: Exploring Effective Alternatives to Drive Results
In the age of digital domination, some believe and teach that online advertising is the ultimate solution for reaching their audience and business goals. What if I told you that’s not true for everyone? Relying solely on digital ads may not be the most effective approach. Have you ever heard of tactile marketing? It’s a…
A look at Instagram in 2025
As of right now, the Supreme Court ruled to hear Tiktok’s case for not being banned in the U.S. it’s hard to say what will actually happen if a ban will actually be enforced. Either way it’s safe to say that a lot of creators that are solely on TikTok are panicking. Which is why…
Which Web Hosting is Right for Your WordPress Site?
When choosing a hosting solution for your WordPress website, it’s easy to feel overwhelmed by the options. We often get asked, “Which hosting company is best?” While there are plenty of options to choose from, a better question would be: What type of hosting is best for my needs? Let’s break down three common types…
5 Tips to Overcome Social Media Burnout
If you didn’t read our article about 5 signs that you might be burnt out on Social Media, we highly recommend you go read that one first before you read this one From our previous article we determined that Social Media Burnout is a real problem that a lot of people are facing that they…