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Explore insights and strategies designed to help small businesses grow with clarity and confidence. From marketing roadmaps and brand storytelling to the latest trends shaping digital behavior, these articles will help you make smarter decisions, connect with your audience, and build a marketing plan that actually works.
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Where clarity meets the ever-changing digital landscape. These posts break down practical frameworks, emerging trends, and real-world insights to help you make wiser marketing decisions and build momentum with purpose.
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Killer Snapshot: How to Grow on Instagram in 2025 (Straight from the Top)
Insights from Adam Mosseri, Head of InstagramAs shared in a candid interview with Brock Johnson on Build Your Tribe If you’ve ever felt stuck trying to grow on Instagram… you’re not alone. Adam Mosseri just pulled back the curtain on what’s actually working—and what’s coming next. Here’s our “killer snapshot” of the biggest takeaways from…
How Much Does a Website Cost? Understanding Your Options
Did you know that nearly one in four small businesses in the U.S. still don’t have a website? According to a 2023 survey by Zippia, 27% of small businesses operate without an online presence. In today’s digital world, having a website is essential for success. Just like purchasing a car, websites come in various models,…
Understanding The Costs of Hiring A Marketing Consultant
Learn about marketing consultant costs, why your business needs one, and pricing models to make informed decisions.
5 Exciting Features Coming to Instagram
Organic reach feels like it’s down, views on reels feel like their down. You may be ready to throw the towel in on Instagram all together. We get it, it can be frustrating. When we heard about some of these exciting features supposedly coming to Instagram we couldn’t help but share them because they are…
3 Things To Do Today With Your Social Media Accounts
Social Media is an ever changing landscape and with constant tips and tricks thrown at you to make the most of your Social Media, we get it. It seems like you’re running on a never ending hamster wheel. Something to keep in mind is, just because Social Media “experts” are constantly throwing things at you…
Dig into the stories, questions, and inner shifts that shape how we lead and show up. Expect reflections that challenge assumptions, spark healthier thinking, and help you navigate work and life with greater clarity, connection, and confidence.
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader
We’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations we carry a little too long. One of the best leadership lessons I’ve heard didn’t come from a business book or conference. It came from a tv show on Apple TV,…
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Why Building Relationships Is The Future Of Brand Engagement
Learn how a brand connect strategy will help your team connect with people on a deeper level to build a stronger relationship across digital platforms.
Burnout in Digital Marketing & Signs: Leaders Have a Responsibility to Help Prevent It
Digital marketers are at risk of burnout due to the high job demands. Burnout can decrease…
Why Purpose Is Important on Digital Platforms
If you take the time to clarify your purpose statement for social media, your website, and other digital platforms, they can be powerful tools in reaching people. In this blog, we’ll talk about what a purpose statement is, why it will make your digital efforts more effective, and how it will set you apart.
Created for Christian radio stations and media leaders, this category dives into strategies, stories, and tools to help you strengthen your mission and grow your reach. From listener engagement to digital transformation, we share insights that bridge ministry and marketing with heart and purpose.
The Risk of Building on Leased Digital Property
There are so many digital platforms fighting for our attention, time, and resources, that it’s crucial we understand the differences between each kind of digital property. Do you know the difference between leased, permission-based, and owned digital assets?
Can You Measure ROI In Christian Radio? or “Yes He Can”
Christian radio is changing. It’s no longer just about…Let’s talk about what ROI actually means in Christian radio.
The Impact of Servant Marketing: How to Move Beyond Promotional Advertising
Marketing has always been about promoting a product or service, convincing consumers to buy, and generating sales. But as we move into an age of increasing social consciousness and transparency, businesses are realizing that traditional promotional marketing tactics may no longer be as effective. That’s where the concept of “servant marketing” comes in.
Spotify’s AI DJ: The Future of Radio?
Spotify recently released a new AI DJ feature, allowing users to access personalized music recommendations tailored to their tastes.
Becoming Invisible to Stand Out: A Fresh Approach to Digital Engagement
In this episode of Mindful Bytes, our panel discussed a concept that might seem counterintuitive in the age of social media: becoming invisible to stand out. As the digital landscape continues to evolve, many creators and business owners are looking for new ways to connect with their audiences more meaningfully. Could moving away from the…
Don’t Forget Who You Are (Inspired by Michael W. Smith)
In the final blog of our three-part series “Creating With Purpose,” we’ll take a look at what Michael W. Smith’s shared during the Zoom session with FOR KING & COUNTRY, when he encouraged us stay focused as Christian creators. He pointed out the importance of recalling God’s promises, especially when distractions try to pull us…
Embracing the Emotional Rollercoaster as a Creative (Inspired by Joel Smallbone)
As creatives, dealing with the constant competition for attention can be overwhelming. How do we stay focused on what really matters- our calling and what God has planned for us? I recently had the privilege of joining a powerful Zoom conversation with for KING & COUNTRY, Michael W.Smith, and members of the Christian radio industry….
Be Sensitive to What Is Right (Inspired by Luke Smallbone)
In the second part of the blog series, “Creating with Purpose“, we’re diving into Luke Smallbone’s statement about the importance of being sensitive to what is right, even when it’s not the easiest or the most popular path for a creator. During a recent Zoom session with for KING & COUNTRY and Michael W. Smith,…
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
Why Do We Show Up As Christian Broadcasters?
Digital noise is louder than ever, and if we’re not careful we Christian broadcasters could find ourselves adding to that noise. That’s why this question is crucial to talk about: “Why do we show up?” Are we showing up to be seen or to make a difference in people’s lives? As a digital coach and…
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