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Explore insights and strategies designed to help small businesses grow with clarity and confidence. From marketing roadmaps and brand storytelling to the latest trends shaping digital behavior, these articles will help you make smarter decisions, connect with your audience, and build a marketing plan that actually works.
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader
We’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations we carry a little too long. One of the best leadership lessons I’ve heard didn’t come from a business book or conference. It came from a tv show on Apple TV,…
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Where clarity meets the ever-changing digital landscape. These posts break down practical frameworks, emerging trends, and real-world insights to help you make wiser marketing decisions and build momentum with purpose.
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Killer Snapshot: How to Grow on Instagram in 2025 (Straight from the Top)
Insights from Adam Mosseri, Head of InstagramAs shared in a candid interview with Brock Johnson on Build Your Tribe If you’ve ever felt stuck trying to grow on Instagram… you’re not alone. Adam Mosseri just pulled back the curtain on what’s actually working—and what’s coming next. Here’s our “killer snapshot” of the biggest takeaways from…
How Much Does a Website Cost? Understanding Your Options
Did you know that nearly one in four small businesses in the U.S. still don’t have a website? According to a 2023 survey by Zippia, 27% of small businesses operate without an online presence. In today’s digital world, having a website is essential for success. Just like purchasing a car, websites come in various models,…
Understanding The Costs of Hiring A Marketing Consultant
Learn about marketing consultant costs, why your business needs one, and pricing models to make informed decisions.
5 Exciting Features Coming to Instagram
Organic reach feels like it’s down, views on reels feel like their down. You may be ready to throw the towel in on Instagram all together. We get it, it can be frustrating. When we heard about some of these exciting features supposedly coming to Instagram we couldn’t help but share them because they are…
3 Things To Do Today With Your Social Media Accounts
Social Media is an ever changing landscape and with constant tips and tricks thrown at you to make the most of your Social Media, we get it. It seems like you’re running on a never ending hamster wheel. Something to keep in mind is, just because Social Media “experts” are constantly throwing things at you…
Dig into the stories, questions, and inner shifts that shape how we lead and show up. Expect reflections that challenge assumptions, spark healthier thinking, and help you navigate work and life with greater clarity, connection, and confidence.
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader
We’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations we carry a little too long. One of the best leadership lessons I’ve heard didn’t come from a business book or conference. It came from a tv show on Apple TV,…
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Why Building Relationships Is The Future Of Brand Engagement
Learn how a brand connect strategy will help your team connect with people on a deeper level to build a stronger relationship across digital platforms.
Burnout in Digital Marketing & Signs: Leaders Have a Responsibility to Help Prevent It
Digital marketers are at risk of burnout due to the high job demands. Burnout can decrease…
Why Purpose Is Important on Digital Platforms
If you take the time to clarify your purpose statement for social media, your website, and other digital platforms, they can be powerful tools in reaching people. In this blog, we’ll talk about what a purpose statement is, why it will make your digital efforts more effective, and how it will set you apart.
Created for Christian radio stations and media leaders, this category dives into strategies, stories, and tools to help you strengthen your mission and grow your reach. From listener engagement to digital transformation, we share insights that bridge ministry and marketing with heart and purpose.
Counting My Blessings | Creating Interactive & Impactful Social Media Content
Christian broadcasters have a unique opportunity to connect with people through and beyond the airwaves. One approach we’re all aware of is social media, and we are huge fans of creating social media content that invites interaction. Seph Schlueter is a newer artist, and you may have heard his song “Counting My Blessings.” This song…
What Is a Christian Broadcaster?
According to Google’s AI Overviews, “A Christian broadcaster is someone who uses radio or television to share Christian ideas, practices, or experiences.” But as CNET has mentioned, “Google’s new AI Overviews feature…So far, so good. The problem is, it sometimes gets stuff wrong.” In this case, I would say it’s outdated. In this blog, let’s discuss what is…
How Podcasting Can Empower Christian Broadcasters, Churches, and Nonprofits
You are a voice of inspiration and guidance, whether that’s on-air or live streaming. Podcasting is a medium that can allow you to take those conversations even deeper. Let’s talk about how podcasting can empower you to impact more lives. If You Only Had More Time… Have you ever said, “If I only had more…
If We Only Had More: Trusting God’s Provision
Have you ever found yourself thinking, ‘If only we had more…’ More time, more money, more equipment, more people, more skills, or more space? These are some common barriers we come across when working with leaders and teams. We could drastically enhance our impact with just a little more of something. Unfortunately, the feeling of…
How The Song “RELATE” by for KING & COUNTRY Can Help You Serve People On Digital
When it comes to creating valuable content that people can connect with, for KING & COUNTRY’s new song “RELATE” can teach us a lot.
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