Utilizing Discord and Patreon to Build a More Loyal and Engaged Community

Brian Curee

Are you tired of traditional fundraising methods and struggling to build a community on social media? Have you considered Discord and Patreon? These two platforms could change the game for your organization, and it’s not just for gamers. In this article, we will explore the ideas and benefits of using Discord and Patreon and why it’s crucial to experiment with other digital platforms.

What is Discord?

Let’s start with the basics. What is Discord? Discord is a free voice, video, and text chat app designed for gamers, but it has since become a go-to platform for groups looking to connect and engage with people online. As an organization, you can create an “invite-only” environment where your followers can chat, ask questions, and interact with each other and your team.

Discord offers features like private channels, group chats, and even video calls. Your organization can host live events and Q&A sessions or create real-time experiences for your community to enjoy together. Discord also allows you to control who has access to different channels and topics within its platform, which is where Patreon comes in.

What is Patreon?

The basic rundown of Patreon is it’s a crowdfunding website designed to help content creators and organizations generate funds from their followers or fanbase. Instead of one-off donations, Patreon allows you to set up monthly subscriptions that patrons can join to gain access to exclusive content, rewards, and updates. Plus, Patreon works nicely alongside Discord.

An organization can create different levels of support and provide exclusive benefits for each Patreon level or tier. This will help you collect funds while creating a feeling of exclusiveness and loyalty among your supporters. You can even sell and ship exclusive merch only available to your Patreon supporters.

We’ve launched two different Discord Servers and Patreon accounts. The first one is designed to offer digital advice at an affordable price, the Killer Bee Marketing DAG2.0 community on Discord. The second is for our metaverse studio, Killer Bee Studios, in which you’ll find different tiers of support and sponsorship that include exclusive merch perks.

Yay! No More Algorithm Hassle

Not everyone likes social media these days. Some don’t like they can’t see what their friends are doing, or there’s too much politics. Then add all the algorithm changes over the past years, which has been overwhelming and frustrating for social media managers and organizations. While writing this article, people are becoming more aware of how their data is being used, which can discourage users from utilizing specific platforms even more. These are just a few reasons why organizations need to look at other platforms that can provide more in-house controlled and engaged communities. Discord and Patreon are two platforms you should consider. While they may not have the same reach as traditional social media sites, they offer organizations the chance to build a loyal and engaged community without worrying about algorithms or censorship.

Why Building a Loyal Community Is Critical

The season for creating a large following has passed. Many organizations and businesses realize they’ve spent a lot of time and money building a crowd, not a loyal community (tribe) that believes in their mission and purpose. A tribe is likelier to share their contact details with you, donate, volunteer, purchase products, and help spread the word about your organization or business.

Word-of-mouth marketing is still a powerful and effective marketing strategy. By creating a loyal community, you can digitally tap into the power of ‘word-of-mouth’ and ensure your message is spread. But word-of-mouth marketing depends significantly on how intentional you are when building stronger relationships with your supporters. Discord and Patreon can provide an environment where your patrons can be part of a closed circle, where you can foster loyalty, create more meaningful relationships with them, drive up engagement, and even improve support behind your organization.

KillerB Closing Thought

I encourage you to think outside how you’ve always been doing things. Ask questions like, “Why are we still doing this? How does this align with our purpose? What if we did ______?

Creating an exclusive community through Discord and Patreon could be the next move for your organization to deepen its connection with its audience and supporters digitally. People want to be part of something bigger than themselves. With the disconnect social media has had due to uncontrollable circumstances like algorithm changes, it’s time we look at new avenues to build deeper relations with the people who love what you do and want to be a part of it.

If your organization or business is curious to discuss this more or is looking for help creating and setting up your Discord & Patreon strategy, contact our team at Killer Bee Marketing today! Let’s see if our team is a good fit to serve alongside your team.

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