How To Build A Community On Social Media

Brian Curee

We’ve all heard that engagement is key to building a following, but have you ever wondered how you could build a strong community on social media? Start by asking yourself if you’re building a crowd or a tribe? This article will discuss why you should focus on building a loyal tribe to develop a strong community instead of a crowd and how you can get started today.

Building Your Tribe On Social Media

Have you ever wondered if there was a better way to build your social media presence? A way that could get you more engagement and a better ROI on social media? Well, wonder no more. The answer is yes, and it’s called building a tribe.

1) Followers are not the same as community.

Often on social media, businesses chase after numbers without realizing that more followers do not necessarily equal an engaged community. Most of the time, it’s quite the opposite. Believe it or not, most people aren’t looking at how many followers you have. On some social media accounts, like Instagram, a high number of followers with a low post count can give the illusion you’re a spammer. People are looking for relationships and don’t want to feel like they’re part of a faceless crowd.

On the other hand, being part of a tribe gives users a sense of belonging, and they feel appreciated and valued. When you have a smaller, more engaged community, it’s easier to build relationships.

2) Quality over quantity.

It’s better to have a smaller group of people who are genuinely interested in what you do than a large group of people who couldn’t care less. When you build a tribe, you create a group of like-minded individuals who share your values and your vision. These are the people who will become your most loyal fans and brand ambassadors.

The key to remember is that it’s not about the numbers. It’s about quality.

Think about it this way: would you rather have 100,000 followers who never engage with your content or 10,000 followers who always like, comment, and share your posts?

3) Create content with your tribe in mind.

When you’re creating content, always keep your tribe in mind. What kind of content would they be interested in? What type of content would they find valuable? When you create content relevant to your tribe, you’ll find it much easier to get them to engage with it.

One of the best ways to do this is to create helpful and informative content. Teach them something new or show them a different perspective on an issue. If you can provide value, they will likely stick around.

At the end of the day, it’s important to remember that building a tribe takes time and effort, but it’s worth it in the long run.

Ways to Build Your Tribe

Now that we’ve talked about what a tribe is and why you should build one, let’s get into how you can go about doing it.

There are three main things you need to do to build a strong tribe:

Find your people: The first step is to find the people who are already interested in what you do. These people are most likely to become part of your tribe. You can find them by using hashtags, searching for relevant keywords, and looking at who’s following similar accounts to yours.

Make sure you’re visible: Once you’ve found your people, it’s important to make sure that they can actually see you. That means being active on social media, participating in relevant online communities, and guest blogging.

Engage with your tribe: The last step is to engage with the people who have become part of your tribe. This means responding to comments, liking and sharing their content, and participating in conversations. Learn more about how to improve engagement on social media.

Start Building Your Tribe

Now that you know the basics of building a tribe, it’s time to start.  Use the tips above to find your people and ensure you’re visible. Then, start engaging with them. The more you do it, the easier it will become and before you know it, you’ll have a strong tribe that will support and promote your business.

If you’re looking for more ways to build a tribe online and which platforms you could use, contact Killer Bee Marketing.

You don't have to do digital alone; we’re here to help you do digital with purpose and confidence.

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