It’s no secret that word-of-mouth is a powerful form of marketing. But, sometimes, in this digital age, it’s easy to get lost in vanity metrics and overlook the impact of human connection. Let’s explore why focusing on building relationships and adding value is more important than ever.
Going Deep, Not Wide with Your Audience
Organic reach is becoming more difficult to achieve every day. Algorithms are changing rapidly, and brands must compete for attention from their desired audiences. As a result, it’s more important than ever to focus on going deep rather than wide with your audience. Instead of reaching as many people as possible, focus on the small subset of people truly interested in what you offer and nurture those relationships over time. This may mean fewer followers, but the ones you have will be much more engaged and loyal.
Stop Paying So Much Attention To Vanity Metrics
Vanity metrics like follower count can be deceiving; they don’t always tell the true story behind who is engaging with your content or how effective your marketing efforts are. Instead, pay attention to metrics like engagement and click-through rates (CTR). These numbers will give you much better insight into how successful your organic social media content and campaigns are and enable you to make informed decisions about where to allocate resources and how to serve your followers better going forward.
The Power of One Person Connected To Many
We often forget that one person can have a huge influence if they’re connected to enough people who trust them and value their opinion. As such, it’s important not to underestimate the power of word-of-mouth when trying to build relationships with potential customers or collaborators, even on digital marketing platforms. Aim to create content that adds value for these influencers by providing helpful advice or resources so that they are more likely to share your work with their networks; this could be incredibly beneficial for your brand in terms of exposure and growth opportunities.
Break Down Silos
We all have silos – groups we feel comfortable engaging with – but it pays off when we break down these silos by diversifying our circles and introducing ourselves into conversations we might not normally participate in. Doing this can help us build relationships beyond our current circles, which can open up new professional and personal opportunities – something worth considering when aiming for growth online as well!
KillerB Closing Thought
At the end of the day, it’s all about adding value first—not self-promotion—and creating genuine relationships by connecting with people who want what you have to offer; those things will last long after any vanity metric has faded away! For word-of-mouth marketing campaigns to work effectively, focus on breaking down silos, getting rid of vanity metrics, understanding one person’s power when connected to many others, and most importantly…going deep rather than wide! If you keep these tips in mind while crafting digital marketing strategies designed around building relationships, you should start seeing positive results from your efforts, but don’t forget that relationships take time, so don’t give up to early!
If you’re ready to design a digital marketing strategy that connects to building relationships and earning trust with your target audience, let’s connect on Zoom and see how our team can help your team.