Blogs
How Much Does a Website Cost? Understanding Your Options
Did you know that nearly one in four small businesses in the U.S. still don’t have a website? According to a 2023 survey by Zippia, 27% of small businesses operate without an online presence. In today’s digital world, having a website is essential for success. Just like purchasing a car, websites come in various models,…
5 Exciting Features Coming to Instagram
Organic reach feels like it’s down, views on reels feel like their down. You may be ready to throw the towel in on Instagram all together. We get it, it can be frustrating. When we heard about some of these exciting features supposedly coming to Instagram we couldn’t help but share them because they are…
Understanding The Costs of Hiring A Marketing Consultant
Learn about marketing consultant costs, why your business needs one, and pricing models to make informed decisions.
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Exploring Behavioral Economics in Marketing
Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…
AI as the Ultimate Creative Sidekick: The Future of Video Content Creation with OpenAI’s Sora & Meta’s Emu
Hello again, BuzzCrew! As you’re probably aware, the rapid evolution of generative AI tools and new video creation tools developed by OpenAI’s “Sora” and Meta’s “Emu” may mark a significant leap forward in how video content is produced and conceptualized. These advancements promise to expand the creative process, making sophisticated content creation accessible to a…
Is Social Media Worth It?
In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…
Tips to Avoid Spam and Scams on Facebook
It seems like spam and scams on Facebook are much more prominent than ever and the scams are getting even trickier to decipher. If you’ve ever been scammed by something you thought came from Facebook or aren’t sure if it really is from Facebook or not you are not alone, here are some tips that…
Let’s Poke & BeReal About Social Media Bans
In this edition of Digital Buzz, we’re navigating through a mix of social news. There’s plenty to talk about from the looming threat of a TikTok ban, BeReal’s moment of truth, to revisiting Facebook’s attempt to bring back the ‘Poke’ ? and YouTube’s leap into vertical livestreams. But that’s not all – we’re also going…
Do You Struggle to Keep Up with Social Media Trends?
If you’re in the digital and social media world you know that there are many challenges and difficulties to face every day. According to a survey conducted by Sprout Social, 49% of marketers say identifying and responding to emerging trends on social media is their biggest challenge. That’s a pretty big number of marketers feeling…
3 Reasons to Use Manychat
At KillerB Digital, we coach all of our clients to post on Social Media in a way that draws consistent engagement and builds a community. We can’t stress enough the importance of being social on Social Media. We have some clients that have blown this task out of the water and have created a community…
Understanding Facebook and Instagram’s Views Metric Changes
In this blog, let’s talk about Facebook and Instagram’s recent “views” metric change. If you’re like me, you probably keep a close eye on those numbers. It’s a good way to see how our content is doing…or is it? Let’s press pause and really think about what this metric means. What Is The “Views” Metric…
5 Tips for Managing Your Business Social Media Accounts
This last year we’ve worked with numerous clients that are seeing the same issue. They no longer have access to the email address that their business account was set up with and are having issues with admins, etc. This is definitely a frustrating issue. If you’ve worked with Facebook for any amount of time you…
Understanding Reach on Social Media: Misconceptions & Reality
What is Reach? When we begin working with clients one of the main metrics brought up to us is reach. We call this metric the feel-good metric. The problem is a lot of people don’t understand what this metric means. In this blog, we want to shed some light on misconceptions about reach and share…
The Many Challenges of Social Media Marketing
Social media changes daily, yes daily! It can be quite overwhelming for Social Media marketers, especially when they are getting pressure from a variety of departments and people in their company to be on top of so many different things. We feel your pain and understand what you’re going through. The good news is, you’re…
Is Meta Verified for Business Pages Worth It?
Meta introduced Meta Verified for Business Pages in September 2023. As businesses scramble to understand the necessity and value of this new feature, it’s essential to take a closer look at these tiers. Is this just another “pay-to-play” tactic for Facebook? In this article I’ll break down what each tier includes and share some more…
Tips to Avoid Spam and Scams on Facebook
It seems like spam and scams on Facebook are much more prominent than ever and the scams are getting even trickier to decipher. If you’ve ever been scammed by something you thought came from Facebook or aren’t sure if it really is from Facebook or not you are not alone, here are some tips that…
Is Social Media Worth It?
In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…
AI as the Ultimate Creative Sidekick: The Future of Video Content Creation with OpenAI’s Sora & Meta’s Emu
Hello again, BuzzCrew! As you’re probably aware, the rapid evolution of generative AI tools and new video creation tools developed by OpenAI’s “Sora” and Meta’s “Emu” may mark a significant leap forward in how video content is produced and conceptualized. These advancements promise to expand the creative process, making sophisticated content creation accessible to a…
Exploring Behavioral Economics in Marketing
Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…
3 Things To Do Today With Your Social Media Accounts
Social Media is an ever changing landscape and with constant tips and tricks thrown at you to make the most of your Social Media, we get it. It seems like you’re running on a never ending hamster wheel. Something to keep in mind is, just because Social Media “experts” are constantly throwing things at you…
Tactile Marketing vs. Digital Advertising: Exploring Effective Alternatives to Drive Results
In the age of digital domination, some believe and teach that online advertising is the ultimate solution for reaching their audience and business goals. What if I told you that’s not true for everyone? Relying solely on digital ads may not be the most effective approach. Have you ever heard of tactile marketing? It’s a…
Is It Good or Bad to Add Your Logo to Social Media Posts?
Have you ever been told that adding a logo to your social media graphics is okay? While some believe a logo can hurt your reach by making the post feel promotional, others say it reinforces brand recognition. In this blog I’m going to share my experience over the past years, some ways to incorporate your…
5 Tips for Managing Your Business Social Media Accounts
This last year we’ve worked with numerous clients that are seeing the same issue. They no longer have access to the email address that their business account was set up with and are having issues with admins, etc. This is definitely a frustrating issue. If you’ve worked with Facebook for any amount of time you…
Do You Struggle to Keep Up with Social Media Trends?
If you’re in the digital and social media world you know that there are many challenges and difficulties to face every day. According to a survey conducted by Sprout Social, 49% of marketers say identifying and responding to emerging trends on social media is their biggest challenge. That’s a pretty big number of marketers feeling…
Is Social Media Worth It?
In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…
Exploring Behavioral Economics in Marketing
Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…
5 Exciting Features Coming to Instagram
Organic reach feels like it’s down, views on reels feel like their down. You may be ready to throw the towel in on Instagram all together. We get it, it can be frustrating. When we heard about some of these exciting features supposedly coming to Instagram we couldn’t help but share them because they are…
3 Predictions for Social Media in 2025
As we know since the beginning of Social Media, it’s ever changing and 2025 is no different. There are a lot of predictions that many Social Media experts are talking about but in this article I’m focusing on the top three that I think will be the most important for you to keep an eye…
A look at Instagram in 2025
As of right now, the Supreme Court ruled to hear Tiktok’s case for not being banned in the U.S. it’s hard to say what will actually happen if a ban will actually be enforced. Either way it’s safe to say that a lot of creators that are solely on TikTok are panicking. Which is why…
How AI, Chatbots, and Branding Strategies Shape Today’s Digital Landscape
In the ever-evolving world of digital media and AI, it’s crucial to stay updated on emerging trends and their impact on our lives and businesses. In a recent episode of the Mindful Bytes podcast, we discussed some of the most pressing topics in the tech and digital landscape. From the nuances of AI regulation and…
Meta Connect 2024: Why You Should Pay Attention to Meta AI Now
As someone who’s been working with AI since August 2021, I haven’t been very impressed with Meta AI so far. However, at this year’s Meta Connect Mark Zuckerberg flexed his Meta AI muscles and it got my attention! He shared some cool new innovations in AI, mixed reality, and the Metaverse. In this article, I’ll…
Digital Buzz: August 2024 Insights & Thoughts
As August comes to an end, I wanted to take a moment to share some of the key insights and discussions we’ve been talking about at KillerB. We’ve covered a lot! From the ongoing debate between personal and business branding to the ethics of AI. In this month’s Digital Buzz we’ll look at some of…
Understanding Facebook and Instagram’s Views Metric Changes
In this blog, let’s talk about Facebook and Instagram’s recent “views” metric change. If you’re like me, you probably keep a close eye on those numbers. It’s a good way to see how our content is doing…or is it? Let’s press pause and really think about what this metric means. What Is The “Views” Metric…
AI Call Recorder Gadget, Social Media Shifts, AI Ethics, Digital Detox & Google’s Legal Battle
Wouldn’t it be great if your phone calls could take notes for you using AI? Do you really know how many people are watching your videos? Have you ever stopped to think about the ethical side of AI? When was the last time you truly disconnected from technology? Why is Snapchat still flying under the…
AI Business Solutions & Concerns, Hidden Apple Code & Social Media During an Election Year
Could AI be the solution to business challenges, or is it something we should approach with caution? Have you ever wondered if those phantom vibrations from your phone are more than just your imagination? Is social media during an election year pushing you to the edge? And what do these trends mean for our daily…
The Right to Disconnect, Bridging Generational Gaps & Healthy Boundaries
Balancing work and personal life has become increasingly challenging in our tech-driven world. Did you know that France enacted a law in 2017 granting workers the right to disconnect from work communications outside office hours. Aiming to protect personal time from workplace demands. In this special “Metaverse” edition of the Mindful Bytes podcast, our diverse…